Newspaper digital ad share hits all-time low

The share of the U.S. digital advertising market garnered by newspapers shrank to the lowest level in history in 2011, according to newly published data. 


With the growth of digital formats like highly targeted search, mobile and social advertising vastly outpacing the ability of publishers to develop competitive new products, newspapers sold only 10.3% of the $31.7 billion in digital

Banner ads flop in consumer-trust poll

Online banner ads, which are the primary source of digital revenue for most publishers and broadcasters, are among the least trusted sources of commercial information, according to an important new consumer survey.While 90% of consumers have faith in online recommendations from friends and 75% of consumers value opinions posted at consumer websites, only 28% of consumers in North America trust

Four ways newspapers are failing at digital

Nearly two decades after the commercial debut of the Internet, most publishers still are applying the anachronistic newspaper model to their digital businesses. This is nuts. And it has to stop, if publishers have any hope of retaining a semblance of the relevance, readership and revenues that historically made them the influential and commercially successful enterprises they would like to

Publishers lost $27 in print for every digital $1

The Pew Project for Excellence in Journalism generated gasps when it reported that newspapers are losing $7 in print advertising for every $1 of digital revenue that they gain. But the situation is even worse.In fact, publishers since 2005 have lost $26.7 billion in print advertising revenues while gaining only $1.2 billion in new digital revenue. Thus, the true ratio of print loss to digital

Newsroom staffing hits 34-year low

The number of journalists working at U.S. newspapers today is at the lowest point since the American Society of News Editors began its annual newsroom census in 1978.Newspapers now employ 40,600 editors and reporters vs. a peak of 56,900 in the pre-Internet year of 1990, according to the census released today. Thus, newsroom headcount has fallen by 28.6% from its modern-day high.As illustrated

Philly papers sold at 10% of 2006 value

After changing hands three times in six troubled years, Philadelphia’s legendary newspapers were sold Monday for a tenth of the half-billion dollar price they fetched as recently as 2006.The stunning plunge in the value of the Philadelphia Inquirer and its sister properties reflects not only the continuing contraction of the publishing business but also provides a rare glimpse into how badly