Senin, 19 Desember 2011

Newspaper job cuts surged 30% in 2011

The number of jobs eliminated in the newspaper industry rose by nearly 30% in 2011 from the prior year, according to the blog that has been tracking the human toll on the industry for the last five years. Meanwhile, a separate analysis confirms what most of us already suspected: The proportion of cutbacks was higher in newsrooms than it was for the industry as a whole – twice as high by the

Senin, 12 Desember 2011

Digital giants closing in on local media

Next year will be the year that the big technology companies go after local publishing and broadcasting businesses more fiercely than ever before. Most local media companies have no idea what’s about to hit them – much less a plan to respond. Google already has feet on the street from Portland to New York City to sell search advertising and directory listings to small and medium business (SMBs).

Selasa, 06 Desember 2011

From the Dutch Sinterklaas to Christmas

Yet again, I find myself apologising for my blog absence. Time is once more not on my side..... Between school runs, a baby with reflux and a toddler in the house I barely have time to blow my own nose, let alone write a blog post.

However, a quick update and hopefully the start of more frequent posts again....

The last few weeks have been centred around Sinterklaas, the Dutch celebration of the birthday of Saint Nicholas. As a Brit, this celebration has taken some years to get used to but I think having children has finally integrated me. I no longer find it acceptable to use left over  Sinterklaas wrapping paper for Christmas, nor bother to ask about the whole black slave issue.... It is what it is.

My house has been full of drawings of Zwarte Pieten going down chimneys, boats made of egg boxes, pepernoten and paper shoes for weeks. My 19 month old has embraced the festivities in a way we could not have imagined. He has wandered around with permanent head attire alternating between a Zwarte Piet hat and the mitre of Sinterklaas. He points enthusiastically to the CD player with calls of "dah, dah, dah", meaning "Put the Sinterklaas CD on again please mama." (It has been played so much my husband and I have talked about a ritual burning.) My son then hums his way around the room whilst playing, stopping only to run to the shoe cupboard to get his shoe out every time the word "shoe" is mentioned in a Sinterklaas song. And believe me, that's a lot. For those not in the know, children leave their shoes out with a treat for Sinterklaas and his horse (traditionally by the chimney but let's face it most houses don't have chimneys now so our kids leave their shoes in front of the booze cupboard....) and Sinterklaas makes sure there is a present put there in return. My 19 month old has cottoned on to this very quickly indeed.

Yesterday we celebrated "pakjesavond" and to avoid that it became one big unwrapping frenzy we decided to use a die, especially created for the occasion by my husband - instead of dots there were small mitres. Throwing a six meant you could open a present. A few rounds of this with a 4 year old made us change the rules: throw a 2, 3, 4, 5 or 6 and you open a present. Throw a 1 and you throw again........... It cut down a whole lot on the tantrums for sure.

So now, Sinterklaas is over. The school classrooms have been emptied of boats, white horses and Black Petes. Our house has been cleared of the drawings, shoes and boats (but not quite of pepernoten which I think we'll still be eating for my birthday in March...) and Sinterklaas and his helpers are heading back to Spain. The path is cleared for the following festivity - Christmas.

The Christmas tree has been bought. Once my son is home from school the decorating will begin and I am happy to say that the British member of this household is back in her element with a celebration she knows all about.......

Making Facebook work for publishers

Last month, we discussed the generous contribution publishers have been making to the dramatic growth of Facebook, a wondrously addictive medium that seems to be commanding ever-greater amounts of time from an ever-larger number of consumers.Today, we’re going to talk about how newspapers can get Facebook to work as effectively for them as most papers have been working for Facebook.With roughly

Senin, 05 Desember 2011

Newspaper ad sales head to new low: $24B

Newspaper advertising sales this year will come in at less than half the record $49.4 billion achieved as recently in 2005, according to an analysis of the year-to-date performance of the industry.With industry revenues declining in each of the first three quarters of this year, publishers are unlikely to surpass a collective $24 billion in revenues for 2010. Here’s the math:After slipping by 9.5