Digital ad share dives sharply at newspapers

Reflecting the apparent acceleration of a troubling and long-running trend, the share of digital advertising earned by the nation’s newspapers plunged precipitously in the third quarter, according to an analysis of new data released this week. 

While total U.S. digital advertising expenditures surged 18% in the third quarter of this year to a record $9.3 billion, online advertising at

5 tips for developing new digital products

When the iPad debuted in 2010, I began urging newspaper publishers to defend and extend their franchises by developing innovative products to attract new audiences and new revenues on this transformational platform. But I always got the same question:  Who else is doing it? For a year, I didn’t have a good answer, because publishers either ignored the most rapidly adopted electronics product in

What’s next for press? They don’t know, either.

For those in blissful oblivion or simple denial, the Columbia Journalism School has issued a valuable essay describing how digital technology and empowered consumers are eroding the commercial institutions that historically supported journalism.  

As a backwards look at how the contraction of the legacy media business has affected – and will continue to impact – journalism, the essay makes for