Job 1 for newspapers: Audience development

While strategic audience development ought to be the top priority at every newspaper, efforts toward fulfilling this vital mission are fitful and far between at many publications. This has got to change, if the industry intends to sustain its strength. 

The bad news for newspapers, as discussed here, is that a significant majority of the adults in the typical community don’t subscribe to the

Are newspapers losing ‘mass media’ mojo?

Print newspaper circulation has fallen to the lowest level since the 1940s and the lowest household penetration rate in modern history, raising the question of when a mass medium is no longer a mass medium. 

Because a growing amount of news consumption is moving to digital platforms, the answer, as you will see by reading on, is complicated. Here is what we know:

As discussed here last week,