Rabu, 11 Juli 2012

What’s next for newspapers?


Not so very long ago, the newspaper business was a snap:  Build the largest possible audience, sell the most possible ads, charge the highest possible rates, print the fattest possible papers and pump out the biggest possible profits.  

This enviable model worked exquisitely for generations, because publishers had little, if any competition.  But it is now clear, as attested by the 50% drop in

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