Senin, 10 September 2012

Print ads fell 25x faster than digital grew


Print advertising revenues at newspapers in the first half of this year fell 25 times faster than digital sales grew, demonstrating the feebleness of the industry’s response to the shifting (shifted?) media landscape. 

In the fist six months of 2012, the aggregate print sales of the nation’s papers fell by $796.8 million, or 8.0%, from the prior year, according to data released last week by the

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