Rabu, 10 April 2013

Why paywalls are scary


The case for paywalls would seem to be compelling:  Stanch the decline in print circulation, get paid for producing valuable local content and tap into a fresh source of sorely needed revenue at a time advertising sales continue to shrink.  

All good?  Not necessarily. The reason to worry about paywalls is that they severely limit the prospects of developing a wider audience for newspapers at a

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