Selasa, 03 Desember 2013

How NPR lures younger digital audiences

The people who listen to NPR are a lot like those who read newspapers. They tend to be wealthier, better educated and more thoughtful than the population as whole. And, like newspaper readers, they are older than the broader population, too. 

But there’s one major difference between NPR and most newspapers: The managers at NPR have moved aggressively to create differentiated digital products to

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