Digital media get ready to get more personal

Say good-bye to one-size-fits-all content and advertising.  The age of personalization is arriving in the digital media, and it will change everything about what we read, where we eat, what we buy and even how we get to work. 

There is a race under way in Silicon Valley (and beyond) to do an ever-better job of tracking, archiving and analyzing consumer activity on desktops, laptops, tablets,