Jumat, 11 Oktober 2013

Newspaper sales dive enters 8th straight year




As digital advertising sales soared 18% to a record high in the first six months of this year, the revenues of the publicly traded newspaper companies slipped an average of 5.5% to enter an eighth year of unabated decline.

Paced by a 145% increase in mobile ad sales, digital volume hit a half-year high of $20.1 billion, according to the Interactive Advertising Bureau, a trade organization.

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