Newspapers can’t merely dabble at digital

The New York Times wrote the story in 1853 about how Solomon Northup was kidnapped and sold into slavery, but Gawker got most of the page views by publicizing the archived article when “12 Years a Slave” won the Oscar for best picture in 2014. 

This example of how the Times fails to capitalize on its rich content to build digital readership, relevance and revenues came to light in the leak